Nvidia Controls 90% of Desktop GPU Market as Shipments Hit a Four-Year High |

Nvidia’s grip on the desktop graphics card market is showing little sign of weakening. New data from Jon Peddie Research shows the company controlled roughly 90% of the add-in board GPU market in Q2 2026, while global shipments climbed to their highest level in around four years.

Desktop graphics card shipments reached approximately 12.5 million units during the quarter, representing a strong increase from the previous three months. That is particularly surprising because GPU prices remain high and many PC gamers have complained about the rising cost of building or upgrading a gaming system.

Desktop graphics card shipments hit four-year high of 12.5 million despite increasing prices — Nvidia takes 90% share as gamers rush to beat looming price spikes | Tom's Hardware

Nvidia alone is estimated to have shipped around 11.25 million desktop GPUs during the quarter. AMD held roughly 8% of the market, while Intel accounted for about 2%, leaving Nvidia with an enormous advantage despite both competitors continuing to release new gaming hardware.

The bigger surprise may be overall demand. Instead of slowing down as graphics cards become more expensive, buyers appear to be purchasing more GPUs. The desktop GPU attach rate also climbed sharply, suggesting that discrete graphics cards remain an important part of the PC upgrade cycle.

Part of that demand could come from gamers buying hardware earlier than planned because they expect prices to rise further. Memory costs, component shortages, supply-chain uncertainty, and strong demand for advanced chips from the AI industry have all contributed to concerns about future GPU pricing.

For Nvidia, the numbers show that its success in AI has not weakened its gaming position. The company may now generate most of its revenue from data centers, but GeForce remains overwhelmingly dominant in the desktop graphics market, especially across higher-end gaming systems.

AMD and Intel still have opportunities to gain share, particularly if they can compete aggressively on pricing. But with Nvidia sitting near 90% while overall shipments continue climbing, breaking its dominance will require more than simply launching another generation of GPUs.

For PC gamers, the most interesting part of the report is simple: high prices have not killed demand. Desktop graphics card shipments are at their strongest level in years, and Nvidia is taking the overwhelming majority of that market.